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Our new memorial teddy bear has been given a significant new name, Zachary, after a touching competition where customers, past, present and future had the opportunity to choose a name. What makes this naming even more profound is the meaning behind it; Zachary translates to 'Remembered', a fitting tribute to the purpose this gorgeous bear serves as a conduit of remembrance and love.


This lovable bear holds a special place in the hearts of many. Its significance goes beyond being just a cuddly plush companion; it embodies memories, stories, and emotions of individuals who seek solace in honouring their loved ones.


Congratulations to Amanda who has won her very own Zachary Memorial Bear and thanks to her we have a beautiful name with a very sentimental meaning behind it.


The Heartfelt Connection


At the core of Zachary you'll find a very personal symbol of love and remembrance – the Ashes Heart Pendant. This pendant encapsulates a Heart shaped Forever Stone® at the bear's chest, meticulously holding cremation ashes within a delicate 23mm heart-shaped stone. The essence of one's beloved, be it human or pet, is intricately woven into this enduring piece, creating a tangible connection to those cherished memories.


Ashes Heart Pendant

The process of creating these pendants is guided by a deep sense of car and respect towards the materials provided. Whether it's ashes, hair, fur, or a combination of these, every element is handled with utmost care.


A Touch of Personalisation


One of the most heartwarming aspects of Zachary is the ability to personalize the Ashes Heart Pendant. With a choice of 50 different colors for the pendant, customers have the opportunity to select a hue that resonates with their memories and emotions. The option to add glitter or glitter flakes to the pendant further allows for a personal touch, turning each piece into a unique and special tribute to those who are no longer physically with us but forever in our hearts.


In a world where memories are cherished above all else, Zachary stands as a beacon of love and tribute, reminding us of the precious connections we hold with those who have touched our lives.


As we celebrate the naming of this beloved bear to Zachary, let us reflect on the power of remembrance, the beauty of personalised tributes, and the significance of honouring those who are no longer by our side but forever in our hearts.




Thank you to everyone who entered the competition, we had over 120 entries and every name put forward was given consideration so our decision was a diffiult one as you can imagine. We were we very grateful to those who also shared their stories and photos with us and what their suggested name means to them. We have another bear in the making so watch this space... Much Love Sam x

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We have added some beautiful designs to our readymade range of jewellery and accessories. The readymade jewellery is ready to ship to you with instructions and tools to add the ashes yourself. We do offer to add the ashes for you free of charge just incase you're not comfortable with doing it yourself, you send us the ashes and we do the rest.



Every item comes complete with a presentation box, instructions and the tools to add the ashes. You'll find the new readymade designs in the Readymade section of the website from the homepage or by clicking on SHOP in the main menu and selecting readymade jewellery from the sub menu. Or click on the items below for more details.














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I'm often asked what I enjoy most about running SamFire Memorials and I have to say its working with such wonderful people. People who come to me have suffered a bereavement and are most likely in the darkest place of their lives so I'm always blown away by their warmth and kindness.


One of the privileges I'm given is an insight into the life of the person’s ashes that I'm working with. This may come naturally during conversations or it may come after someone has received the comfort of their jewellery or keepsake. On occasion it's simply too painful for the person to share stories of their loved one and thats ok too. I never pry but if I do get to hear stories then I consider myself very honoured to be part of that persons journey.


I've been working with a family local to Shrewsbury who first visited me after the loss of their patriarch, Ian. One of the family works at WRR Pugh and Son Funeral Directors in Coleham where I have my jewellery displayed and they are a great advocate of my work so naturally the family came to visit my studio. I have to add that everyone at Pugh's has been so kind to me and I'm in ore of their professionalism and attention to detail.


Ian's granddaughter, Natalie, very kindly shared a story with me about her grandad as my studio suffered a water incident whilst I was working with his ashes.


Apparently, Grandad was a prankster. He loved to play tricks on the grandchildren which inevitably meant the grandchildren started to play tricks on him. One day, Natalie and her brother filled up grandads wellington boots from behind with water from the garden hose and grandad thought it was so funny it became his favourite story to tell others.  What a good sport!


Granddad and grandson up to more water mischief! 


I love to see photos of loved ones too. I can get a real sense of their character and here I see a fun loving man who everyone adored. Ian must have been an absolute joy to have as a grandad and I know from the family how very much he is missed.





Stories like these make my day. It really is a huge prilivedge to be part of a loved ones journey and hearing about their lives and their characters is quite the bonus. 

Thank you to Natalie and her lovely family for allowing me to share this story. 


If you have a story about your loved one, human or pet,  that I can share I’d be honoured to write about them in my next blog post.


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